More members. More mortgages. Deeper relationships.
Thursday, August 12 at 1:00 p.m. central time
Sales Boomerang transformed the relationship between mortgage lenders and borrowers by introducing the first automated borrower intelligence system in 2017. The company’s intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry’s #1 borrower retention tool, Sales Boomerang is trusted by more than 132 lenders — including brokers, independent mortgage companies, credit unions, and banks — to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $30 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind™ ethos, visit https://www.salesboomerang.com.
Session Description
Last year, the National Credit Union Administration analyzed Home Mortgage Disclosure Act data and found that, on average, mortgage loans originated by credit unions carry lower interest rates than those originated by other types of lenders. In short, for the average consumer, there’s no better place to get a mortgage than with a credit union. So why is it that fewer than 1 in 10 U.S. mortgages originate at a credit union? To attract new members, convert more members into mortgage holders, and retain members holding mortgages, credit unions need a proactive strategy for bringing relevant loan options to members’ attention at the most opportune time — otherwise, they’ll lose those opportunities to massive mortgage lending companies with poorer loan offerings but vastly larger marketing budgets.
Join Jennifer Cowles, Chief Lending Officer at LUSO Federal Credit Union and Alex Kutsishin, CEO at Sales Boomerang, as they reveal how credit unions can compete and win in the digital era against the biggest mortgage lending companies in the USA and win the hearts of members for all their mortgage needs.
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Speakers
Alex Kutsishin
CEO
Alex Kutsishin is the CEO of Sales Boomerang, the first fully automated Borrower Intelligence software that tells lenders when a prospect or past customer is ready for a loan. An innovator and entrepreneur, Kutsishin has expertise with people, marketing, digital communication and technology. Previously, he consulted for one of the mortgage industry’s best marketing companies, where he got the idea for Sales Boomerang. In less than three years the company has discovered more than $20 billion in missed loan volume for more than 90 of the top lenders in the industry. To date Sales Boomerang customers have originated nearly $10 billion in deals from their own databases. Kutsishin has also been named one of “40 under 40” top mortgage professionals by National Mortgage Professional (NMP) magazine, and Sales Boomerang was named the top tech firm by Banking CIO magazine in 2019.
Jennifer Cowles
Chief Lending Officer, LUSO Federal Credit Union
Jennifer Cowles serves as the Chief Lending Officer at LUSO Federal Credit Union in Hampden County, Massachusetts. She is responsible for managing all lending staff and the credit union’s loan portfolio, while ensuring that the institution’s lending goals are met. Cowles has more than 30 years of experience in real estate lending and servicing. She has an extensive background in real-estate lending and loan servicing, investor relations, secondary market, and risk management. Previously, she served as Vice President of Mortgage Lending and Loan Servicing for Workers Credit Union in Worcester County, Massachusetts. Cowles holds a Bachelor’s Degree in finance from the University of Massachusetts-Amherst. She has served on the Board of the New England CUREN, as an Executive Committee member for the CUNA Lending Council and as chair of the Lending Council’s Regulatory/Legislative Committee.
